Move Over Budweiser – Pabst Blue Ribbon is the New Low Cost, Drinking Man’s Beer

pabst blue ribbon drinking mans beer-I have to admit to being a Budweiser drinker since earlier than I was legal to drink and have been loyal to the brand up until now. However, most recently, I have found a new loyalty to the “every day, drinking man’s beer”. Unfortunately for me, light beer is not an option…not a fan. So what makes me switch from a staple beer like Budweiser to a new brand? Read on…

Budweiser is still an option and, of course, if you are offering, I will accept. However, when it is my dollar on the line, Pabst Blue Ribbon has become my favorite of the low cost, quantity based beers of choice. Here are my top three reasons why, not in any particular order:

pabst blue ribbon drinking mans beer

  1. Pabst tastes better than Budweiser
  2. Pabst gets the bitch placement when it comes to SKUs and shelf space in retail. It is placed with the lower cost beers (Busch, Milwaukee’s Best “The Beast”, Meister Brau, Ice House, etc). The cheap version of Pabst is Red, White and Blue (not than you could ever find it) but why the lower class status right out of the gate?
  3. If you buy bottles, you can collect the bottle tops and have a deck of cards to add a whole new dimension to playing cards.

What is even more interesting is the stigma that comes along with Pabst. Offer someone a Pabst Blue Ribbon and they think you are slummin’ and trying to drag them down with you. Budweiser does not get the same bad rap. Force a Pabst on them and you get a 50/50 chance that they will even drink it. Come on. This goes back to the fact that sometimes perception is reality.

So what is the solution? Let’s get a blind taste test going with Budweiser, Miller and Pabst and may the best low cost, drinking man’s beer win!

Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

View all of Author Matthew O'Brien posts.

3 thoughts on “Move Over Budweiser – Pabst Blue Ribbon is the New Low Cost, Drinking Man’s Beer”

  1. douglas c graham

    Never tryed PBR , I live in Portland. After reading your good hummer comments I think I might.I have not had a bud in many years either. Went to the Coors plant in Golden this week. Try the Native if your there some time not to bad !

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